The Lixsa analytics system gives you a full view of the platform's real impact on your business. From a single dashboard you can access key metrics showing how artificial intelligence is helping generate revenue and optimize customer support.
First, you will be able to measure the revenue directly attributed to Lixsa. This gives you clarity on how much economic value automation is providing and how it contributes to your sales results.
In addition, you will have access to a detailed conversational analysis, viewing how many Lixsa has handled, which required human intervention and which were resolved automatically. You will also be able to review response times, a critical factor for improving customer experience and boosting conversion.
Another key point is identifying the channels most used by your customers. You will know if most interactions arrive via WhatsApp, Instagram, Facebook Messenger, email or webchat, allowing you to tailor your communication efforts to your audience's habits.
The module also analyzes interactions and their types, helping you spot patterns in the most frequent inquiries. This way, you can anticipate needs, improve AI training and optimize your support team's resources.
Commercially, Lixsa shows which products or services are most recommended in conversations. This not only gives you insights into your customers' preferences, but also points out which items have more potential for cross-selling or specific promos.
Finally, you will be able to evaluate the performance of your WhatsApp campaigns, measuring reach, interaction and results obtained in terms of responses and sales.