Case study
Domaine Bousquet
More Sales with Personalized Attention
Domain Bousquet, one of the leading wineries in organic wines, known for its commitment to sustainability and quality.
Challenges
Domain Bousquet faced several key challenges in its digital strategy:
- Increase online sales: Conversion rates needed improvement to better capitalize on the digital market.
- Reactivate abandoned carts: A high percentage of customers were not completing their purchases, impacting revenues.
- Provide a personalized experience: There was a desire for a deeper connection with consumers to reflect the brand’s values and enhance loyalty.
- Manage multiple campaigns: The team found it challenging to handle various communication campaigns without compromising efficiency.
Solution
The implementation of Lixsa allowed Domain Bousquet to transform its processes and optimize interactions with clients:
Customized WhatsApp Campaigns
- Automation of targeted message sending to inform about promotions, new launches, and special offers.
- WhatsApp has become a key channel, generating a 35% increase in immediate responses.
Abandoned Cart Recovery
- Automated messages reminded customers of the products in their carts, achieving a 25% recovery rate.
Recommendations Based on Preferences
- Utilization of purchase history and preferences to suggest specific wines and pairings, increasing the average order value by 20%.
Personalized Attention
- Warm and close messages reflected the brand values, enhancing the customer experience and increasing loyalty by 30%.
Results
Thanks to Lixsa, Domain Bousquet achieved:
Increased Sales
Online conversions grew by 40%, driven by WhatsApp campaigns and cart recovery.
Higher Engagement
- Personalized messages strengthened the brand-consumer relationship, achieving a 35% increase in direct interaction.
Resource Optimization
- Automation freed up 25% more time for the team to focus on creative strategies.
Memorable Experience
- Personalized recommendations generated a 20% increase in cross-sales, solidifying customer loyalty.
"Lixsa has been a crucial change for our sales strategy. Its ability to automate sending messages about abandoned carts and manage personalized promotion campaigns has not only strengthened our relationship with customers but also generated a significant time savings for our team. This efficient approach has allowed us to focus on other strategic areas, while we see a remarkable increase in conversions and a boost in our sales."
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